Significance of Customer Care in Marketing


Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high-quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer.

What is a sale?

A sale is the partition of the marketing process which brings the profits of the association. Devoid of sale the association becomes dry and dead in the absence of revenue.

What is marketing?

Marketing is a holistic community process which begins with the client and ends with the clients. Marketing involves thought creation, marketing examine, segmentation, targeting and positioning, price, sharing and advertising that encompasses whole AIDA- thought, importance, wish and action, after-sales services.

Customer Complaint Redressal:

Mahatma Gandhi, the Father of Nation rightly conveyed "client is the chief person in any association. If there is a client in the association then the business exits or else business goes down.

The client opposition is a possibility provided to the service provider by the client. So each business Manager should think to complain as the chance and should do redressal of complaints in a helpful way.

One should be empathizing with the client rather than having an understanding with them. So rather than utilizing I recognize what you are going through one should use I knowledge what you are going through 

The capable and timely managing of complaints turns the clients into well-wishers and friends. If rightly the redressal of complaints is being done the same client becomes the Brand-Ambassador and the well-wisher of the association Because there is a rule of marketing which says if there is one fulfilled client then he conveys it to ten more clients and if there is one displeased client he conveys it to fifteen clients.

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